Amazon Will Get Into More US Cars With a New Alexa Partnership

Your Alexa at home and your navigation in your car both tell you how to find things, but in different ways. Now they’ve been integrated by a major automotive vendor offering car companies a suite of “contextual” assistance features to help sell its models. That means Alexa will answer your questions and find your desired products with an emphasis on help related to your current location.

This development could be huge. HERE Technologies reports its location data powers four out of five cars in the US and Western Europe and more than 100 million cars globally. Meanwhile, more than 100 million Alexa-enabled devices have now been sold.

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