NADA Releases Automotive Privacy Guide

The National Auto Dealers Association recently release a guide regarding consumer privacy and data collection in modern cars. The guide, titled “Personal Data In Your Car,” covers the different ways data from vehicle operators is collected, used, and shared. Data has been collected for years through Event Data Recorders and On-Board Diagnostic ports, but the report identifies multiple new technologies that track additional data, such as location information, external information, in-cabin information, user recognition, app usage, and more. Regarding this data, most automakers have committed to the Automotive Privacy Principles, which affirm commitments to transparency, consent to use sensitive data, and limiting sharing with government and law enforcement. The guide encourages drivers to understand the technology available in the vehicle, understand the kind of data collected, and adjust privacy settings as needed.

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