Increasing Reliance on Insurance Agents

In a recent study, JD Power reported that auto insurers increasingly rely on agent recommendation to drive new business sales.  The market has not grown significantly in the last year, with slight premium increases and similar numbers of insurance purchasers and quotes since the 2016 study.  Although price remains very important to consumers, an agent’s recommendations are becoming more and more significant in considering new insurers and obtaining quotes.  The greatest indicator of customer satisfaction is ensuring that customers understand the coverage they are purchasing, which can also be driven by agent relationships.

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